Dell wanted to unify their customers in such a way that they made purchases exclusively through the TD webshop, InTouch. They wanted to create loyalty to the brand AND the webshop of TD.
TD SYNNEX Agency created an incentive where the customers would receive credit points after each purchase of Dell products on InTouch. All customers then received personalized emails where they would find out their credits. With those credits the customers receive discounts on the next purchase.
The purchases of Dell products became more centralized around InTouch and more awareness was created around where customers buy their products best.