Frequently Asked Questions

Broadcom remains committed to creating value within our combined partner ecosystem, which has been made stronger with the addition of VMware partners. Effective February 5, 2024, Broadcom will be transitioning VMware’s partner programs to the invitation-only Broadcom Advantage Partner Program. Based on recent discussions with hundreds of partners globally, this transition will help our partners achieve even greater opportunities for profitability through simplified offerings and more opportunities for service revenues.

Partners can continue to do business as usual until February 4, 2024. The new program begins on February 5, 2024.

Broadcom began inviting VMware partners into Broadcom Advantage on January 19, 2024, on a rolling basis, beginning with resellers. Invitation timelines will vary by partner type and route to market.

IMPORTANT Notice:

Partners who have not received an invitation by the end of FEBRUARY 2024, but are interested in participating or authorized to resell VMware by Broadcom, should contact the Broadcom Partner Help Desk at partner.helpdesk@broadcom.com

Active VMware resellers and value-added solution providers can expect to be invited into Broadcom Advantage at a tier that is equivalent to their VMware partner tier. Active resellers are defined as partners with an active contract within the last 24 months. The invitations were sent to the primary and secondary contacts in our system.

There is no universal threshold for partners to join the program, and there is no fee to join.

NOTE: The Broadcom Advantage Partner Program is a continuously active program.

This means that partners who have been invited and accepted do NOT need to renew their participation in the program.

All progression points were stopped at the time of the Broadcom acquisition on 22 November 2023.

Partners will remain at the program level reached on 21 November 2023 until the end date of the Partner Connect program, 4 February 2024.

Broadcom will use key VMware Partner Connect metrics to enroll and rank partners in the Broadcom Advantage partner program and classify them.

We are focusing our investment on a single program to help our partners achieve even greater opportunities for profitability through simplified offerings and more opportunity for service revenues. We are also evolving the Broadcom Advantage program with the needs of VMware partners in mind.

The benefits for VMware partners that transition to Broadcom Advantage will include:

• A simplified approach with similar tiers that recognizes renewals and EAR, has fewer SKUs, updated offerings and delivers more value to customers;
• The opportunity to grow revenue via higher-value, subscription-based offers for current and new deployments;
• An increased share of wallet by promoting an attractive portfolio of add-on products;
• More predictable profitability with higher up-front margins and more opportunities to promote value-added services for new offers and add-ons;
• Increased resourcing and support to reduce channel conflict;
• Ease of access to streamlined tools, systems and training; and
• An evergreen program – once accepted, partners will not have to renew their program participation

Visit the VMware by Broadcom Essential Partner Information page. where you can download a VMware resell Launch FAQ, Launch Training Modules and more.

Yes. Partners will still have the opportunity to engage with VMware by Broadcom strategic accounts, as decided on a case-by-case basis at the account level, with a stronger focus on partners providing high-margin, value-added services. Partners can indicate their interest in strategic accounts via a request form in the partner portal.

VMware by Broadcom has announced the elimination of the former opportunity registration process for customer accounts currently in the vendor’s strategic sales segment.

Partners wishing to engage with the teams assigned to the vendor’s strategic sales segment should use the Engagement Request Form. (Can be found on the VMware by Broadcom Essential Partner Information page.)

The Engagement Request Form is similar to VMware’s Partner Value Registration (PVR) Joint Value Plan, which demonstrates a partner’s value to the opportunity. In the past, a PVR had to be approved by VMware Sales and was a prerequisite for large, strategic deals.

Not for Resale (NFR) licenses and Internal Use Licenses (IULs) can be requested via the Partner Connect Portal until EOB 6 May 2024.

VMware is replacing the perpetual and subscription products offered prior to the close of the Broadcom acquisition with a simplified product portfolio. Pricing, discounting, and routes to market will be adjusted with the aim of simplifying the offerings. This is a continuation of the evolution of our simplification journey started in the last couple of years.

There are four VMware offers for the SDDC portfolio of products and various add-ons. These are designed to simplify the product portfolio and streamline the sales motions. The new offers are available as disconnected subscriptions only. Perpetual licensing is not available.

• VMware Cloud Foundation
• VMware vSphere Foundation
• VMware vSphere Standard
• VMware vSphere Essentials Plus

Other products and add-ons:

• VMware vSAN
• VCDR/RWR and SRM Enterprise
• VMware Avi Load Balancer
• VMware Firewall
• VMware Firewall with Advanced Threat Prevention
• Tanzu Intelligence
• TMC
• TAP/Spring
• VMware Private AI Foundation; available soon
• VMware Live recovery; available soon

NOTE:

You can download our useful Portfolio Overview here: VMware by Broadcom | TD SYNNEX | Perpetual licenses are coming to an end

Visit the VMware by Broadcom Essential Partner Information page. where you can download an Exclusive Partners FAQ document on Pricing & Packaging.