TD SYNNEX Shines at Directions EMEA 2024 in Vienna

AI Takes Center Stage

The 2024 event highlighted the growing importance of AI and its integration with Business Applications, Agents, and Copilots. Directions EMEA 2024 became a true milestone, showcasing how AI is reshaping the future of business solutions.

TD SYNNEX: A Platinum Sponsor with Maximum Impact

TD SYNNEX proudly participated as a Platinum Sponsor, making a bold statement with a prime booth location, private meeting rooms, and high visibility during keynote sessions. Our presence facilitated over 150 productive partner meetings, reinforcing our role as a leader in fostering innovation and collaboration in the industry.

To truly capture the essence of our participation, we invite you to watch our TD SYNNEX at Directions profile video, which highlights our dynamic presence and forward-thinking initiatives.

Unforgettable Breakout Sessions

Our two breakout sessions were among the highlights of the event, drawing hundreds of attendees:

• Sponsor Session
  • Theme: Power SMB Growth – Accelerating Business Applications with AI
  • With over 250 partners in attendance, this session sparked meaningful discussions around our Microsoft Business Applications value proposition and the strategic assets we bring to market under the FY25 SPF Plan.
  • Speakers: Klaus Gregersen, alongside esteemed partners Kenneth K. Gram (CEO of Abakion) and Elena Baeva (CEO of 365 Talent Portal).
• Speaker Session:
  • Hosted by our outstanding team from the Netherlands, Martijn Elfers and Frank Peters, this session attracted 350 partners and provided invaluable insights into maximizing Microsoft investments within the partner ecosystem.
  • Their session stood out in a year where competition for speaking slots was fierce, with three times more applicants than available spots.

VIP Cruise on the Danube: Making IT Personal

The highlight of the event for TD SYNNEX was the exclusive VIP Event aboard the Kaiserin Elisabeth cruise ship on the serene Danube River.

Themed “TD SYNNEX Makes IT Personal,” the evening welcomed over 150 top partners in an intimate and elegant setting. From personalized invitations to bespoke experiences, every detail was carefully curated to make our partners feel valued and appreciated. This unique gathering fostered deeper connections and celebrated our commitment to building meaningful relationships.

Looking Ahead to Directions EMEA 2025 in Poznan, Poland

As Directions EMEA 2024 came to a close with the vibrant Directions Party, partners from around the world left Vienna inspired and energized for the future.

Next year, the journey continues in the captivating city of Poznan, Poland, a city known for its rich history and vibrant culture. Directions EMEA 2025 promises to be even bigger and better, bringing together more partners to explore the future of Microsoft Business Applications.

Join Us on the Path to Innovation

TD SYNNEX’s impactful presence at Directions EMEA 2024 reflects our dedication to empowering partners and leading the charge in the transformative world of AI-driven business applications. Stay connected with us as we prepare to bring even greater insights, innovation, and opportunities at Directions EMEA 2025 in Poznan!