Quick Microsoft GTM roundup
I am excited to share the latest GTM updates from Microsoft that are designed to
help you stay ahead and make the most of the current opportunities.
- Explore the latest news across:
- Cross Solution Area Updates
- AI Business Solutions – AI Workforce Updates
- Security Updates
- AI Business Process Updates
- Cloud & AI Platform Updates
- Important Resources
Cross Solution Area Updates
New! Partner Frontier Transformation Page
The Partner Frontier Transformation page brings together Microsoft’s latest
resources to help partners engage customers on their AI journey from
experimentation to enterprise-wide impact.
Partners can find partner opportunity resources, practice development guides,
customer-ready presentations, go-to-market resources and more, all focused on
Frontier Transformation and Agentic AI.
This hub is designed to support partner readiness, customer conversations, and
solution building aligned to Frontier Transformation outcomes.
New! Digital Microsoft Commercial Incentive Guide is Live
The Microsoft Commercial Incentive Guide has moved from PDF to a fully digital,
web-based experience, making it easier to find, navigate, and act on the latest
incentive guidance. Benefit from improved navigation, expanded language
support, and direct paths to next steps!
Microsoft Partner Marketing Center Pro
Partner Marketing Center Pro is the new, AI-powered evolution of Partner Marketing Center, built to help partners go-to-market more efficiently and reach
their sales goals faster.
It provides a centralised hub for campaign planning, publishing, and performance tracking, enhanced with AI capabilities. Key features include AI-powered search
using natural language, an AI assistant with coaching capabilities, AI guided customisation and co-branding, automated personalisation, instant copy editing,
and campaign performance reporting. These capabilities support faster execution and more consistent marketing outcomes. Partner Marketing Center Pro is available through partner benefits packages,Solutions Partner designations, or ISV Success.
Microsoft 365 E7 (Frontier Suite) Launching in CSP
Microsoft 365 E7, the new Frontier Suite, brings together Microsoft 365 E5, Entra
Suite, Microsoft 365 Copilot, and Microsoft Agent 365 in a single offering. A price
list preview for 1-year terms is available from April 1, 2026. *From May 1, 2026, Microsoft 365 E7 will be available in the CSP channel onmonthly, 1-year, and 3-year terms. To support launch, limited-time CSP promotions will be available from May 1, 2026 to December 31, 2026.
Annual (1-year) Promotional Offers:
10% off Microsoft 365 E7 annual terms (1-year) – Seat minimum 10 | Seat
maximum 9,999.
15% off Microsoft 365 E7 annual terms (1-year) – Seat minimum 100 | Seat
maximum 9,999.
Triennial (3-year) Promotional Offer:
15% off Microsoft 365 E7 triennial terms (3-year) – Seat minimum 300 | Seat
maximum 9,999.
* Note: 3-year SKUs are not included on the April 1 price list preview.
For more information on Microsoft 365 E7 positioning and components:
https://msbulkcomm.microsoft.com/h/i/dz9PfsFq/c0ThpBY9?url=https://aka.ms/PromoReadinessGuide
New! Localized Security Immersion Briefings
Microsoft Security Immersion Briefings are now available in multiple languages –
English, French, German, Italian, Portuguese, Brazil Portuguese, Spanish (LATAM),
and Japanese. Partners can access these ready-to-deliver, localized briefing kits
and immediately begin running Security Immersion Briefings.
8. Partner Incentives and Customer Promotions
Partner incentives: rewarding execution
Through the Microsoft Commercial Incentives (MCI) framework, Microsoft rewards partners across the customer lifecycle, with a strong focus on usage and outcomes, not one‑off transactions. For security partners, this typically includes:
- Security Usage Incentives for deploying and driving adoption of Defender, Purview, Entra, and Sentinel.
- CSP Security incentives for net‑new customers, seat growth, and workload expansion.
- Activity‑based investments for structured engagements such as assessments and threat protection scenarios.
Customer promotions: accelerating deals
In parallel, Microsoft regularly introduces customer‑facing security promotions to lower adoption barriers, such as:
- Temporary discounts on security workloads.
- Trial‑to‑paid acceleration or commit tier offers.
- Attach offers for security suites on Microsoft 365 Business Premium.
Turning Campaigns into a Scalable Partner Motion
Microsoft Security campaigns are not standalone marketing actions. They are designed to plug directly into:
- Partner campaigns
- Assessments
- Proofs of concept
For partners, success lies in chaining these tools together into a repeatable motion, one that consistently turns awareness into protection.
Reach out to your local TD SYNNEX Microsoft team for any additional info and support:
– microsoft.be@tdsynnex.com
– 02 / 583 85 49
If you have more questions or
need help
