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Make the most of every action you take for your customers

Welcome to Cisco Partner 360! This revamped partner program offers you incredible opportunities to better serve your customers and grow your business. Only by being part of this program can you provide your customers with Cisco’s best-in-class solutions. Within the program, you’ll find extensive training, financial incentives, and access to the latest technologies, giving you a competitive edge.

Compared to the current Cisco Partner Program, which will remain available until February 2026, Cisco Partner 360 offers a more streamlined and integrated approach. The new program utilizes simplified processes and new ways to plan and track performance, helping you work more efficiently and better support your customers. With Cisco Partner 360, you’re ready to tackle future challenges and help your customers achieve their goals.

Phase-in to the new program

The transition from the Cisco Partner Program to Cisco Partner 360 marks a significant evolution in how Cisco collaborates with you as a partner and us as a distributor. The new Cisco 360 Partner Program will be rolled out in phases per solution, such as the Security Architecture Specialization, which ended on January 25, 2025. Other solutions, like network management and cloud solutions, will follow throughout 2025 and 2026. This phased rollout ensures that you have enough time to adjust to the new program requirements and benefits—if you’re a new partner, this doesn’t apply to you, and you can register directly for Cisco Partner 360.

The current Cisco Partner Program works based on certifications, requiring you to complete specific training and exams to reach certain levels. The new program introduces a points-based system, where you earn points by completing various activities and achievements. This includes things like earning certifications, completing training, and meeting sales goals. This new system offers more flexibility and rewards you for more than just acquiring knowledge.

Want to join? We’re happy to help!

At TD SYNNEX, we understand that joining the Cisco Partner 360 program can be a challenging process. It requires extensive knowledge, certifications, and a significant investment in time and resources. Fortunately, thanks to our strong relationship with Cisco, we can support and guide you throughout this journey. Our expertise and direct access to Cisco’s resources allow us to assist you in every step of the process—from obtaining the required certifications to optimizing your performance within the program.

By working with us, you’ll benefit from our deep knowledge and experience with Cisco’s partner programs. We offer extensive training, advice, and support to ensure your success in Cisco Partner 360. This enables you to focus on what you do best: providing excellent service to your customers. Together, we’ll make sure your business grows and thrives within the Cisco ecosystem.

Your performance is measured across five key areas:

Security

Protect your customer’s digital environment with comprehensive security solutions.

Networking

Optimize network performance and reliability with innovative network solutions.

Collaboration

Improve collaboration and productivity with advanced tools and integrations.

Cloud AI

Discover powerful AI solutions for cloud management and optimization from Cisco Cloud AI.

Observability

Gain deep insights and improve system performance with observability tools.

A new way of performing

Where the old Cisco Partner Program recognized performance at the levels of ‘Select’, ‘Preferred’, and ‘Specialized’, Cisco Partner 360 introduces a more flexible system. In the five areas mentioned above, you’ll receive a Partner Value Index. This index includes several points that you can earn in various ways. This creates a scale where you gradually earn more benefits. You can score points in the following areas:

  1. Foundational: This measures the maturity of your core practices, such as lifecycle and managed services. It’s about the foundation your business is built on and how well you’ve developed it.
  2. Capabilities: This assesses your technical skills, training, and resources aligned with each portfolio. It shows how well-equipped you are to implement and support Cisco technologies.
  3. Performance: This tracks your success in acquiring, retaining, expanding, and growing customer relationships. It measures how effective you are at delivering value to your customers.
  4. Engagement: This evaluates your involvement throughout the entire customer journey and your collaboration within the partner ecosystem.

The more points you earn, the more benefits you unlock:

Discounts

Get increasing discounts on the price of devices and services.

Demo units

Access demo models for you and your customers.

Rebates

Receive financial rewards for performance within the program.

Training

Get access to free and paid training and certifications.

Marketing support

Take advantage of specialized materials for your own marketing.

As an MSP, you can also build up marketing funds (MDF)!

Technical support

Gain access to technicians and experts with special priority as part of the program.

Enablement journeys

Keep your business growing with tailor-made enablement journeys.

Specializations

Receive badges for your website or store to showcase your specializations.

More support? We’ve got you covered!

Achieving success within the Cisco Partner 360 program can be a challenging process. That’s why we offer comprehensive support, including assisting with potential new sales through DPV within the Cisco Partner Experience Platform (PXP). This helps identify opportunities to sell new hardware when it’s due for replacement, renewals of licenses, or to explore upsell opportunities together. This way, you can make the most of new sales opportunities and better serve your customers.

We also offer targeted training to get you ready for exams and certifications. We organize both digital training sessions and on-site sessions to help you earn the necessary certifications and enhance your technical skills. With the support of TD SYNNEX, you’ll always be on the right track!

Whether it’s your first sale or your thousandth, we’re here with knowledge and expertise