Firefly
Adobe Firefly is a stand-alone generative AI web application available at firefly.adobe.com. It offers new ways to ideate, create and communicate while significantly improving creative workflows using generative AI. In addition to the Firefly web app, Adobe also has the broader Firefly family of creative generative AI models, along with features powered by Firefly in Adobe’s flagship apps and Adobe Stock.
Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.
Generative AI
Generative AI is a type of artificial intelligence that can translate text and other inputs into extraordinary results. While the conversation around this technology has centred on AI image and art generation, generative AI can do much more than generate static images from text prompts. With a few simple words and the right AI generator, anyone can create videos, documents and digital experiences, as well as rich images and art. AI art generators can also be useful for producing “creative building blocks” like brushes, vectors and textures that can add to or form the foundation of pieces of content.
Drive business results with generative AI.
Firefly is available in the Creative Cloud tools your teams already use and with new APIs and Customised Models you can quickly create and deliver on-brand content at scale.
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