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Important VMware Partner Program Changes & Transitions

04 January 2024

Broadcom terminated its current partner agreements with VMware resellers and service providers in order to transition to the “by invitation only” ‘Broadcom Advantage Partner program’.

While this termination notice has potential implications for many businesses, especially smaller VMware service provider partners, it also opens up new opportunities! The new model promises simplified bundled offerings and more service revenue opportunities, potentially resulting in higher profitability for the partners. 



vSphere and vCenter are powerful tools, but they can be even more so when combined with vSAN, NSX, and additional management tools! The challenge is ensuring that these platforms evolve into more agile, software-defined data centers to remain relevant in the future. And that is precisely what the new bundled offering from VMware will bring to the table.



At TD SYNNEX Belgium & Luxembourg, we are enthusiastic about the additional possibilities this transformation can bring. We are more than ready to support you in navigating this change. Our ongoing commitment to the partner community means we’re here to help you adapt, embrace the new landscape, and continue thriving. Let’s embrace the future together!

Whether you’re currently working with us or not, our specialized VMware team is here to help. 
If you want to explore your options in this new VMware era, than feel free to contact us!

Stay tuned for more news to come

Bookmark the TD SYNNEX News Hub & VMware by Broadcom Essential Partner Portal Information page, as critical documentation and information regarding the transition will be updated regularly.

Furthermore you can also explore your options in this new VMware era during a conversation with one of our colleagues! Feel free to book a short online meeting through the following link: https://calendly.com/mvrambout/vmware-30min

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