
Webinar: Unlock the opportunities of MacBook Neo | May 7th, 2026
Webinar
Description
During this webinar, we’ll take you through what makes this MacBook different and where the commercial opportunities lie. A sharp price point, strong performance, and the power of the Apple ecosystem make it a compelling alternative to Chromebooks and entry-level Windows laptops.
What you can expect
- What MacBook Neo is, and who it’s a good fit for
- How to position MacBook Neo
- Business opportunities: from replacement to new customer segments
- Total Cost of Ownership and why Mac is becoming an increasingly attractive choice
- Practical tips to get started with MacBook Neo right away
Program
- MacBook Neo
- Positioning
- Target groups
- Opportunities
- Q&A
Speakers


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