Launch your intelligent
app strategy with Azure

The cloud provides the scalability, flexibility and accessibility needed to build and modernise
with AI.

If your strategy includes using AI to provide intelligent, natural support to employees and customers, copilots will likely play a key part in that strategy. Whether you’re looking to build from scratch or bring a copilot into an existing solution, Azure enables developers to mobilise the capabilities of AI, largescale cloud data and cloud-native app development to craft unique digital experiences.

By creating or updating intelligent applications that use top-tier AI technology, businesses can drive innovation, expand their customer base and cut costs through improved efficiencies. Moreover, they can attract, retain
and develop developer talent by offering reliable tools and services for building intelligent apps that give them a competitive edge.

Business value of intelligent apps Using Azure AI Services and app development solutions like AKS and Azure
Cosmos DB helps organisations build and modernise intelligent apps quickly and securely. Over a three year period, composite organisations using these solutions saw significant gains in productivity and efficiency in their app development processes thanks to automation and improved scalability for their AI models.

Tools of the trade: How to build a custom copilot with Azure
Building and modernising intelligent apps requires having a whole stack spanning data
unification, innovative AI capabilities and modern app development practices. By integrating
tools and services like the ones below, you can build a custom copilot and ground it in your
data to bring intelligent search, chat and generative AI capabilities to your experiences.
Azure OpenAI Service

By providing access to OpenAI’s language models, Azure OpenAI Service gives developers the
ability to build sophisticated, responsive and responsible intelligent apps. Use state-of-the-art
language models to build copilots that understand and generate human-like text, crafting natural
and productive chat experiences for customers and employees alike.

Copilots built using Azure OpenAI Service can be trained on specific datasets to tailor the model
to a particular domain, letting you customise how the AI behaves and responds to different use
cases. Meanwhile, an integrated content filtering system works alongside the models to help detect
harmful content and prevent it from impacting the quality of those interactions, which is critical for
ensuring trust and transparency.