MeetBrother
@ MEET-IT Select 2025
Discover how to get more out of labeling with Brother’s Special Print Solutions
In a world where customers are becoming increasingly critical and price comparisons are just a mouse click away, it is a real challenge for distributors and resellers to stand out from the crowd. How do you ensure that you don’t just compete on price, but above all win by offering added value? That’s exactly what our next Tech Insight session with Jo De Jaeger, Solutions Manager & Labeling Expert at Brother, is all about.
During this inspiring presentation, Jo will take you into the world of SPS – Special Print Solutions. This is the collective name for all Brother’s labeling solutions: from compact desktop label printers for offices to robust mobile devices for industrial applications. You will get an overview of the wide range of labels and printers, so you can immediately see which solutions can make a difference for your customers.
But that’s just the beginning. The real insight from this session goes beyond products alone. Jo will show you how, as a distributor, you can really win over your customers. With Brother’s well-known “At your side” philosophy, he will focus on the practical ways in which Brother supports you: with advice, expertise, and concrete tools that enable you to win projects, not just orders.
The result
You increase your sales potential by focusing on solutions rather than just price.
You create better margins because you no longer have to engage in price wars.
You distinguish yourself as a distributor by showing customers real added value.
Shout-out to Jo
Jo also shares a range of additional arguments, tools, and support options that enable you to respond to customer questions more quickly and convincingly. As a distributor, you are never alone: with Brother behind you, you have the expertise and resources that make the difference in a competitive market.
This Tech Insight is not just a product presentation, but a practical guide to growing your business. You will learn how to convince your customers, win projects, and boost your own returns with the right labeling solutions and the right approach.
16:15
Room 2
Need more info? Contact our team!
